Category Archives : Web Design

Letting go of old work

The longer I spend in the design industry, obviously the more projects I put behind me (which is a good thing). However, as any good designer or developer, I put a lot of passion in my work and become very connected to my projects. But, often times, when a project…

Landing Page Optimization: Spontaneous Buying Modality

The 5th and final part on a series about Landing Page Optimization and Buyer Modality, today I’ll talk more about the Spontaneous Buying Modality and how to focus your landing page on the spontaneous buyer behaviour.

Landing Page Optimization: Methodical Buyer Modality

Continuing the series on Landing Page Optimization and Buying Modalities, in Part 4 I’ll talk about the Methodical Buyer Modality and provide tips on marketing to a methodical buyer audience.

Landing Page Optimization: Humanistic Buyer Modality

Part 3 in a series on Landing Page Optimization and Buying Modalities, today I’ll talk a little more about the Humanistic buyer behavior and how you can optimize your landing pages to target the Humanistic audience.

Landing Page Optimization: Competitive Buying Modality

This is the second post in a series on Lading Page Optimization and Buyer Modalities. In the first post, I gave a very brief intro to the concept of buyer modalities, and today I’d like to dig a little deeper into the Competitive Buying Modality.

Landing Page Optimization and Buyer Modalities

I’m in the middle of reading the book Web Analytics 2.0by Avinash Kaushik (very good book by the way…). In the book, Kaushik (very briefly) brings up the topic of Buyer Modalities, and it reminded me of a project I had worked on a couple years ago around the topic.