Category Archives : Landing Page Optimization

Creating an A/B experiment in Google Website Optimizer

Having just started using Google Website Optimizer, originally I wanted to write a tutorial of creating an A/B landing page experiment in GWO. However, I don’t think I really need to.

Anatomy of a Landing Page (Part 2)

A few days ago, I posted a breakdown of an LP that I had been tasked with redesigning. Today, I’m going to go through the NEW creative design, and touch upon the changes I made compared to the original.

Anatomy of a Landing Page

As I touched on earlier this week, I recently started digging into Google Website Optimizer, and ran my first test a little over a week ago. I’m hoping to write about the process of using Google Website Optimizer very soon, but first, I wanted to write a post about the…