Category Archives : Graphic design

Letting go of old work

The longer I spend in the design industry, obviously the more projects I put behind me (which is a good thing). However, as any good designer or developer, I put a lot of passion in my work and become very connected to my projects. But, often times, when a project…

Landing Page Optimization: Competitive Buying Modality

This is the second post in a series on Lading Page Optimization and Buyer Modalities. In the first post, I gave a very brief intro to the concept of buyer modalities, and today I’d like to dig a little deeper into the Competitive Buying Modality.

Landing Page Optimization and Buyer Modalities

I’m in the middle of reading the book Web Analytics 2.0by Avinash Kaushik (very good book by the way…). In the book, Kaushik (very briefly) brings up the topic of Buyer Modalities, and it reminded me of a project I had worked on a couple years ago around the topic.

Online Portfolios – How much is too much?

I’ve been updating my online portfolio the past few days, and have come across the question of what is the right number of portfolio pieces to have on ones site?

2010 Web Design Trends

The other day I read a post on (a great site on web design by the way), titled The Current State of Web Design: Trends 2010.

Anatomy of a Landing Page (Part 2)

A few days ago, I posted a breakdown of an LP that I had been tasked with redesigning. Today, I’m going to go through the NEW creative design, and touch upon the changes I made compared to the original.