Author Archives : admin

Creating an A/B experiment in Google Website Optimizer

Having just started using Google Website Optimizer, originally I wanted to write a tutorial of creating an A/B landing page experiment in GWO. However, I don’t think I really need to.

Anatomy of a Landing Page (Part 2)

A few days ago, I posted a breakdown of an LP that I had been tasked with redesigning. Today, I’m going to go through the NEW creative design, and touch upon the changes I made compared to the original.

Anatomy of a Landing Page

As I touched on earlier this week, I recently started digging into Google Website Optimizer, and ran my first test a little over a week ago. I’m hoping to write about the process of using Google Website Optimizer very soon, but first, I wanted to write a post about the…

6 New (to me) tools for online design

About 6 months ago, I started a new job thanks to a former co-worker, Jake Rutter (check him out at One of the great things about working with Jake is he is always introducing me to new tools and techniques.

Just do it!

On April 24, 2010, Posted by , In Mike's Opinions,Uncategorized, With No Comments

Well, it’s been way, waaay to long since I wrote anything to this blog. But, I think it’s time to “just do it!”

Happy Birthday Photoshop!

On February 10, 2010, Posted by , In Photoshop,Uncategorized,Web Design, With No Comments

Photoshop turns 20 today, and I came across an interesting read on on the history of Photoshop.